Your website is your first commercial
Any company, in any sector, must have a website. This can serve different purposes: to sell products, generate leads, or even promote.
The importance of having a high-performance website is well established. It is an essential tool in setting up a digital marketing strategy and a powerful commercial strategy. It is a real showcase for the company.
So how do you make your site a real business asset?
The advantages of a website
Get listed on Google.
Have quality content.
Create a database
Analyze their statistics.
A few tips for creating a website
Define your goals
Determine your target
Work on your SEO
Define its angle
Work on your traffic acquisition channels
The essentials to put in place
vCertain tools and habits must be adopted for the proper functioning of your website:
The design should be attractive. It is therefore necessary to be vigilant with the people chosen to develop your website.
Some developers have technical notions but no concept of design or customer experience. Your website is your image, the user must be attracted by a professional and attractive design. Also, the content must be clear to remain impactful and effective.
As part of an SEO strategy, the production of text content must integrate the internal mesh. The internal mesh represents links in your text allowing access to other pages of your website. This encourages the user to stay on your site but also to be interested in your offers. This internal mesh must be irreproachable.
Clicking on the call-to-action will take users to other parts of the website, such as promotional offers or a contact form. These “visual buttons” are essential in converting a visitor to a qualified prospect. They are an integral part of the inbound marketing strategy.