What Social Media KPI is used in social media reports?
Some social media KPIs examples are:
- Number of likes, comments, and shares on posts.
- Number of new followers
- Engagement rate (total interactions divided by the number of followers)
- Click-through rate (CTR) on links
- Sales generated by social media
- Cost per lead
- Lead conversion rate
Engagement rates
Engagement rates are a measure of the frequency with which users interact with content. Content with high engagement rates is more likely to be seen and remembered by users, which makes it an important metric to track.
There are several ways to calculate engagement rates, but a common method is to divide the number of interactions by the number of followers. For example, if a piece of content gets 100 likes and 10 comments from a Page with 1,000 followers, the engagement rate would be 10%.
Scope
Reach is a measure of how many people see a piece of content. Tracking reach is valuable because it can be used to measure the effectiveness of content and campaigns in general.
There are several ways to calculate reach, but a common method is to take the number of people who have seen a piece of content and divide it by the total number of people who could have seen it.
For example, if the content is seen by 100 people and 1,000 people could have seen it (because they follow the account that published it), the reach would be 10%.
Leads generated
Generated leads are a measure of how many people take an action after viewing a piece of content. This metric is important for businesses because it can be used to measure how effective content is in driving conversions.
There are several ways to calculate leads generated, but a common method is to take the number of people who take an action and divide it by the total number of people who viewed the content.
For example, if a piece of content is seen by 100 people and 10 do the desired action (like clicking on a link or filling out a form), the leads generated would be 10%.
How to set social media KPIs
When setting social media KPIs, it’s critical to start by identifying the goals of the campaign or content. Once the objectives are known, the appropriate KPIs can be selected.
For example, if the goal of a social media campaign is to increase brand awareness, reach would be a crucial KPI to consider. If the goal is to generate leads, leads would be a valuable KPI.
Once objectives and KPIs have been identified, target values can be established. These target values will depend on your specific goals and KPIs, but they must be realistic and achievable. For example, if the goal is to increase reach by 10%, the target value for reach would be 10,000.
How to measure social media KPIs
There are several different tools and methods that you can use to measure KPIs on social media. The specific tools and methods used will depend on the KPIs being tracked.
For example, engagement rates can be measured with Facebook Insights or Twitter Analytics. The reach can be measured with Google Analytics. And leads generated can be measured with lead tracking software.
When tracking social media KPIs, it’s important to track them over time to measure the effectiveness of your content and campaigns. For example, if the reach increases over time, it is a sign that the content is resonating with the audience.
Conclusion on social media KPIs
KPIs are considerable metrics that businesses can use to track and measure the success of social media campaigns.
Several different KPIs can be tracked, and the specific KPIs that are used will depend on the goals of the campaign. Some common KPIs for social media is engagement rates, reach, and leads generated.
When setting social media KPIs, it’s valuable to start by identifying the goals of the campaign or content.
Once the objectives are known, you can select the appropriate KPIs. Once the KPIs are selected, it will be easy to set the target values.
