How we achieved 1 Million Impressions in 28 Days?
SITFE Theatre
A social enterprise theatre and film organisation encountered difficulties in attracting audiences to its events.
About the Organization:
- The SINGAPORE INDIAN THEATRE & FILM EXPLORERS PTE LTD, or S.I.T.F.E., is a social enterprise with a mission to educate and empower individuals. It equips them with the necessary knowledge and essential tools to engage in film and theatre production, acting, and directing. The team offers platforms to showcase an individual's creative potential and undiscovered talents, creating opportunities for employment, lifelong learning, and skill development.
Challenges faced:
- The SITFE organization plans to launch a Tamil-language movie in Singapore.
- Despite having a smaller audience, they aim to promote that movie.
- The promotion needs to target Tamil and Malay audiences to encourage ticket bookings for the movie.
- Only one month remains before the movie's release, and they aim to maximize ticket bookings during this time.
Our strategy - What actions we took?
- Our awareness campaign was carefully planned to introduce the organization to the audience by showcasing its past work in theatres and movies.
- To better understand the audience, we utilize the data collected from our awareness campaign.
- Through data optimization and retargeting the audience using creative content, we successfully generated the First look poster.
- To increase Reach & Impressions multiple ad sets were created, each targeting different audiences.
- Whenever production releases new content related to the movie, We promote the new content to our targeted audience and encourage them to participate in discussions about the movie.
OUR EXPERTISE
We design brand that engage the right customers
Marketing
92%
Social Assistant
89%
Consulting
95%
Before RVM strategy application:
- The organisation had minimal visibility among the audience.
- The scope for success was not promising.
- The projects or movies did not achieve the desired level of reach.
- The revenue generated by the team was relatively low.
After the RVM strategy application:
- Attained One Million Impressions within 28 days.
- Achieved an average daily reach and impressions of 40K across the ad sets.
- Reached over 800K people through the ads in 28 days.
- Increased the Face book Page reach to 550K+.
- Elevated the Instagram account reach to 250K+.
We Solve Real Problems
what can we do for you?
Social Media
We have fine-tuned our social media approach and strategy to meet our customers' industry-specific needs, resulting in increased audience reach and enhanced brand awareness.
SEO
SEO plays a crucial role in boosting brand visibility, and we utilize our customized approach to ensure your brand shines brightly with the latest SEO trends.
PPC
Through PPC (Pay-Per-Click) advertising, our dedicated team employs well-researched and effective strategies to attract a larger audience for your company.
Conclusion:
With accurate and personalized campaign strategy our Professional Facebook ads Expert has executed this.
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