Client
SINGAPORE INDIAN THEATRE & FILM EXPLORERS, or SITFE, is a non-profit organization that educates and empowers individuals by providing them with the knowledge and tools necessary to produce, act in, or direct films and theatre productions. Individuals can demonstrate their creative potential and undiscovered talents, paving the way for employment, life-long learning, and skill development.
CHALLENGES
1
The sitfe organization is going to release a movie in Singapore in the Tamil Language.
2
Even Which has less audience to promote that movie..
3
The promotion has to reach the Tamil & Malai audience to book tickets for the movie.
4
One month to go before the movie’s release to get as much as result for the ticket booking.
Our Approach - What We Did?
- Created an awareness campaign to get to know about the organization from its previous work in theatres and movies.
- To understand the audience we use data that we got from our awareness campaign.
- Optimize the data & started retargeting the audience with the creatives of the First look poster.
- Created multiple ad sets with different target audiences to get more Reach & Impressions.
- Whenever the production releases something out of the movie we use to promote that with our audience segment to engage with them about the movie.
Result
- Achieve One Million Impressions in 28 days
- The average reach & Impressions per day is 40K across the ad sets
- The Ads reach is about 800K+ in 28 Days
- The Facebook Page reach is level up to 550K+
- The Instagram account reach is level up to 250K+
With accurate and personalized campaign strategy our Professional Facebook ads Expert has executed this
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