By investing just 2000 INR in Facebook ads, we achieved a remarkable 2 lakh INR in sales
Case Study
A renowned laptop showroom was encountering challenges in boosting sales through an e-commerce platform.
Challenges faced:
- Being new to the social media platform, the laptop showroom required a comprehensive strategy to gain attention and make their brand known across various social media channels.
- Starting from scratch, the process of strategic planning was quite tedious as we aimed to build an online business and generate revenue from it.
- The objective was to generate high-quality leads within a limited timeframe and effectively convert them into revenue.
- Our focus was analysing the audience to identify potential leads effectively. Simultaneously, we had to ensure that the ad budget was well-controlled while aiming to acquire more leads and increase orders.
- We encountered significant competition from other organisations such as Amazon, Flipkart Reliance, Croma, HP etc.
- As a new e-commerce website, it was essential to monitor every user action meticulously for the purpose of retargeting.
- The task at hand involved setting up a new Facebook page, business ad account, and pixels for the purpose of tracking and analysing the audience.
- Managing lead generation and building brand awareness among the desired audience proved to be an immensely challenging task.
RVM strategy plan:
- We established a well-structured business ad account and configured the pixels.
- With the help of our expert team we well researched the audience as well as the strategies needed for social media.
- Commencing with several posters showcasing the previous offers and services they have provided.
- We devised a targeted approach towards lead generation.
- Carousel ads featuring multiple laptop brands were well crafted, with a "Send WhatsApp" button to capture leads directly on WhatsApp.
- Our social media team configured the ad set to target more specific audience segments, focusing on people interested in laptops.
- The campaign targeted specific locations to attract the audience more effectively.
- We refined the bid strategy for Facebook ads to increase both message interactions and impressions.
- Adjusted the ad budget according to the needs to achieve better results.
OUR EXPERTISE
We design brand that engage the right customers
Marketing
92%
Social Assistant
89%
Consulting
95%
Before RVM strategy application:
- Prior to engaging with RVM, the laptop showroom was eager to attract more customers and increase product purchases.
- Facebook and ad account set up was needed to showcase the showroom to the audience online.
- Due to intense competition and a lack of a properly targeted approach, the laptop showroom was encountering challenges in gaining visibility for its business.
- They were in need of a team who would plan and execute the strategies for them.
- The process of laptop sales without proper lead generation was time-consuming.
After the RVM strategy application:
- With RVM's strategic approach, we meticulously designed a comprehensive plan and executed it in a well-organized manner.
- Our primary focus was the creation of accounts and setting up ads. With the help of our expert team, we were able to optimise campaigns correctly so that the targeted audience was reached successfully.
- This was eventually reflected in the marketing sales of the laptop showroom.
- Our team's timely approach played a crucial role in generating revenue of 2 lakhs, all while keeping advertising expenses at a minimal 2000 INR.
- The marketing campaign executed by our team was a resounding success, attaining an impressive ROI of 98%.
We Solve Real Problems
what can we do for you?
Social Media
We have fine-tuned our social media approach and strategy to meet our customers' industry-specific needs, resulting in increased audience reach and enhanced brand awareness.
SEO
SEO plays a crucial role in boosting brand visibility, and we utilize our customized approach to ensure your brand shines brightly with the latest SEO trends.
PPC
Through PPC (Pay-Per-Click) advertising, our dedicated team employs well-researched and effective strategies to attract a larger audience for your company.
Conclusion:
With a well-defined and dedicated strategic approach, we have the capability to elevate any brand’s ROI significantly. Share your recent ROI with us, and we will convert it into an exceptional one.
