How we successfully ranked a high-volume keyword on the first page in just 67 days
About the Industry:
- This is a popular makeup academy that offers a comprehensive curriculum for both aspiring and professional makeup artists. The curriculum has been designed by leading industry experts and covers all aspects of makeup artistry, from skincare to hair styling. The academy planned to completely rebuild its current website and incorporate the addition of various social media platforms.
Challenges faced:
- SEO had to be initiated with a clean slate.
- Strategic plan was needed to revamp and organise the website with better appearance and features.
- Due to the presence of numerous competitors, a strategy was required to outshine the website and reach the target audience.
- Attaining a high ranking for the website was vital to garner recognition in the online platform and promote business growth. This necessitated conducting thorough research.
- A well structured link building strategy was needed to improve the brand visibility online.
Our approach
- We followed a goal centric approach by taking all the challenges into consideration.
- Our team began the work doing a thorough keyword research.
- The website was revamped with more user friendly terms and features
- The existing content was restored and enriched with additional, appealing, yet straightforward keywords.
- The error pages were cleaned up which were about 404.
- Competitors analysis was carried out.
- Old website was given a new layout to align with the keyword strategy.
- SEO monitoring was done and adjustments were made to on-page SEO elements.(meaning to be changed don't use element)
- Keywords that matched as per audience search preference was incorporated in the content.
- We built high quality links from relevant websites to gain audience attention.
OUR EXPERTISE
We design brand that engage the right customers
Marketing
92%
Social Assistant
89%
Consulting
95%
Before RVM strategy application:
- The brand's failure to have a proper website hindered its ability to reach its target audience effectively.
- The low number of website visitors resulted in a relatively lower search engine ranking.
- Moreover, in the vast industry, competitors had an advantage.
- The brand was facing limited growth potential as it did not align with current trends and technologies.
- The website was listed on the 6th page of Google search results due to improper optimization and a lack of proper keyword integration.
- Website traffic was less due to lack of online presence of the website.
After the RVM strategy application:
- The website was given better visibility through our well-planned SEO approach.
- Our team well planned and executed the keyword research relevant to the online market.
- We used an improved set of techniques to improve and optimise individual web pages to enhance search engine rankings and increase the organic traffic.
- The website was modified with high quality content for better ranking.
- Link building was thoroughly analysed and set in order to increase the traffic to the website.
- By employing a mix of these content promotion strategies, businesses and content creators increased the visibility and reach of their content.
We Solve Real Problems
what can we do for you?
Social Media
We have fine-tuned our social media approach and strategy to meet our customers' industry-specific needs, resulting in increased audience reach and enhanced brand awareness.
SEO
SEO plays a crucial role in boosting brand visibility, and we utilize our customized approach to ensure your brand shines brightly with the latest SEO trends.
PPC
Through PPC (Pay-Per-Click) advertising, our dedicated team employs well-researched and effective strategies to attract a larger audience for your company.
Conclusion:
To achieve top rankings in search engines, a well-devised approach is essential for any brand. At RVM, we are dedicated to ensuring your success by implementing our proven and effective strategies.
Why wait? Give us a call now, and let us help you reach the top!
