Chitravathi SEO Case Study
Goal
- In the dynamic and extremely competitive digital landscape, improving search engine rankings and gaining organic visibility is very vital for the growth of any business. This case study explores how our team’s efforts towards an educational project successfully helped in ranking the ART Centre using six keywords in the top search engine results pages (SERPs) within just 60 days. Our SEO campaign deployed a comprehensive approach that included keyword research, on-page optimization, dynamic content creation, improvised local SEO tactics, and effective link building, and also addressed specific growth challenges faced by the centre.
Challenges:
- Art Education Centre faced the following challenges before the implementation of the SEO strategy:
- Low Online Visibility: The centre's website had very less exposure on internet platforms hence our Team had to put in many efforts in bringing to light the website online to bring up the ranking. Missing SEO strategy greatly affected organic traffic.
- Intense Local Competition: Chennai has a competitively progressing art education sector with a variety of well-growing education centres. It was difficult to stand out from the competitors without proper content.
- Limited Brand Awareness: Making the art centre to be visible with an appreciable brand presence among the target audience of art enthusiasts, parents, and students in Chennai was a demanding task.
The strategic approach used by RVM :
- Extensive Keyword Research:Beating the massive competition was a key goal so we made thorough keyword research related to Chennai-based art education terms. This helped in the discovery of relevant keywords with moderate search volume.
- On-Page Optimization:We optimized ABC's website by fine-tuning Meta tags, headings, URLs, and internal linking structures. We converted the website to a user-friendly design with, a fast loading speed, and implemented a responsive layout.
- High-Quality Content Creation:The Centre's brand recognition was enhanced by engaging the target audience and creating compelling informative content. Using blog posts, tutorials, displays of art, and sources of knowledge the content was optimized with appropriate and targeted keywords to attract organic traffic and build brand awareness.
- Local SEO Techniques:Considering the value of local recognition, various SEO tactics were implemented. Enhancing ABC's Google My Business listing, the addition of positive online reviews from satisfied students and parents, targeting localized search terms, and ensuring consistent NAP (Name, Address, Phone Number) across online directories.
The outcomes of keyword analysis are:
- Keyword 1: Art workshops in Chennai
- Keyword 2:Calligraphy course in Chennai
- Keyword 3:Carving classes in Chennai
- Keyword 4:Clay Modeling classes in Chennai
- Keyword 5:Origami classes in Chennai
- Keyword 6:Doodle Art Classes in Chennai
OUR EXPERTISE
We design brand that engage the right customers
Before RVM strategy application:
- Insignificant brand awareness
- Less exposure to online platforms
- Public review was missing
- Overall reach of the brand to the audience was insignificant
- Revenue generation was not up to the mark.
After the RVM strategy application:
- Usage of backlinks improved the website’s recognition among users.
- Implementation of local SEO techniques, highlighting ABC's innovative workshops, and specialized art programs led to improvising the centre’s online art centre website.
- Vibrant approach to content creation and addition of positive customer feedback enhanced building brand awareness and generating hype around ABC Art Education Centre.
- Increased the visitors to the website
We Solve Real Problems
what can we do for you?
Social Media
We have fine-tuned our social media approach and strategy to meet our customers' industry-specific needs, resulting in increased audience reach and enhanced brand awareness.
SEO
SEO plays a crucial role in boosting brand visibility, and we utilize our customized approach to ensure your brand shines brightly with the latest SEO trends.
PPC
Through PPC (Pay-Per-Click) advertising, our dedicated team employs well-researched and effective strategies to attract a larger audience for your company.
Specific Results of our strategy:
- Increased followers by 50%.
- Achieved an average engagement rate of 5%.
- Received positive feedback and inquiries from potential customers.
- Generated 1 million impressions across various social media platforms.
Conclusion:
Summary:
With the help of our comprehensive SEO strategies which include extensive keyword research, on-page optimization, content creation, local SEO tactics, and effective link building, we were successfully able to achieve top SERP rankings for ABC Art Education Centre’s targeted keywords within a timeframe of 60 days. This case study dictates the importance of using tailored SEO strategies, and ideas to beat the local competition, in addition to achieving potential results through planned and effective implementation.
There are hundreds of strategies applicable to any type of business, and identifying and applying the right one to achieve the set goal is the challenge.